Following last year’s complaints that streaming service Peacock had only scattershot coverage of the 2020 Tokyo Olympics, NBCUniversal has made a big change for next month’s Winter Games.
The company said Wednesday that it will stream every event live, as well as NBC’s prime-time show and studio programming, on Peacock’s premium tier.
All paid subscribers (the premium tier costs $4.99 per month with ads) will have access, with no pay-TV subscription required.
The company said NBCU’s broadcast plans and scheduling will be revealed at a later date. Traditionally, even through last summer, preserving the primacy of the broadcast and cable linear windows was a key strategic priority for NBCU, which is entering its fourth decade of exclusive Olympics rights.
In a press release, NBCU said its goal was to establish Peacock as a “comprehensive Olympics destination for all live action and catch-up on-demand viewing.”
Along with the live events and opening and closing nights, Peacock will have full replays of all competition as soon as it concludes, along with studio programming, medal ceremonies and other programming.
“We are excited to offer NBC Olympics’ storytelling and complete streaming coverage of the 2022 Olympic Winter Games on Peacock,” said Molly Solomon, executive producer of NBC Olympics and Paralympics, in a statement. “This approach provides the American audience with a dynamic, easy-to-use Olympic viewing hub where not a single moment, live or on-demand, will be missed.”
“As the streaming destination of the 2022 Winter Olympics, Peacock will offer the ultimate fan experience all in one place,” added Kelly Campbell, president of Peacock, in a statement. “From every live event and gold medal moment to exclusive daily shows, channels and original documentaries, viewers will be able to easily catch up and keep up on all the action throughout the Games with our comprehensive Olympics hub on Peacock.”