McKibbon Hospitality celebrates Erin Cerrato’s CRME certification

McKibbon Hospitality, an award-winning leader in hotel management, proudly announces that its tenured regional revenue manager, Erin Cerrato, has received Certified Revenue Manager Executive (CRME) certification from Hospitality Sales and Marketing International. Cerrato is the first member of McKibbon’s talented in-house revenue management team to receive this certification, elevating the team’s potential to maximize profits and drive market share across its management portfolio.

“We couldn’t be prouder of Erin for the hard work and dedication that she put into receiving her CRME certification,” said McKibbon Hospitality’s Senior Vice President of Sales & Marketing Lynn Prater. “Anytime a student is awarded this certification it is a great accomplishment, but to do so in the midst of a pandemic is especially impressive. With her new, deeper knowledge and proven revenue management expertise, we’re confident that Erin will bring continued success to our revenue management team and McKibbon Hospitality as a whole.”

To receive CRME accreditation, applicants must participate in a two-part process, demonstrating their eligibility and passing a rigorous online exam covering the functions performed in revenue management. Cerrato scored an impressive 94 percent on her CRME exam, cementing her expertise and thorough knowledge of the profession and best practices. To ensure continued competency and retain CRME accreditation, recertification is required every three years.

Cerrato has been an integral part of McKibbon’s Revenue Management team for nearly eight years, optimizing revenue across a portfolio of hotels by researching market conditions and implementing strategic hotel rates and packages. A respected hospitality professional, she has served in a variety of management positions with hotels throughout Florida over the course of her career and holds a Bachelor of Science in Hospitality Management from the University of Central Florida.

Erin Cerrato


About McKibbon Hospitality
Headquartered in Tampa, FL, McKibbon Hospitality creates memorable hospitality experiences that inspire brand and property loyalty. It’s how we’ve grown into one of the largest (and most awarded) hotel management companies in the country. We operate dozens of hotels for Marriott, Hilton, Hyatt, IHG, and other iconic hospitality brands. Our legacy is built on a foundation of integrity, anchored in how we value our guests, treat our associates and partners, and give back to our communities. Visit to learn more.

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