The NFL playoff game between the Kansas City Chiefs and Miami Dolphins made history Saturday as Nielson announced that the Wild Card matchup garnered 23 million total viewers.
NBC said in a release that the game sets records for the “most-streamed live event in US history” and was also responsible for the most internet usage ever in the US on a single date, consuming 30% of internet traffic during the Saturday night game.
That number also includes viewership figures from the local NBC affiliates in Miami and Kansas City and on the NFL+ mobile app, where the game was also shown outside of Peacock.
The ratings for the exclusively streamed game was up 6% over last year’s primetime AFC Wild Card Game that was shown on NBC’s broadcast network.
Overall, Saturday was a good day for Peacock, which lost $2.8 billion last year for its parent company Comcast but is growing in paid subscribers.
The streamer had its ”largest single day ever in audience usage, engagement and time spent, with a record 16.3 million concurrent devices,” NBC said, but it didn’t reveal how many new subscribers were added.
Last year, Peacock got its first-ever price hike to $5.99 per month. In addition to the NFL, the platform also streams English Premier League soccer, some MLB games, WWE and college football.
“From NBC Sports and Peacock to the Comcast team, our entire company worked seamlessly to plan for this game and executed flawlessly to deliver a streaming experience with the NFL on a scale that’s never been done before,” said Brian Roberts, CEO of Comcast, in a release. “It’s a very proud moment.”