AG Ashley Moody takes legal action against Monster Vape Labs, Lizard Juice for marketing to teens, age verification

Monster Vape Labs and Lizard Juice are just two of the 21 vaping companies caught for illegally selling vape products in Florida and marketing to teens.

Now, Florida Attorney General Ashley Moody took legal action against the companies, also noting that they are not properly verifying the age of their customers.

“I am appalled at the marketing of these addictive products to minors by the defendants in this case,” Moody said. “These companies’ marketing practices include labeling and advertising similar to children’s breakfast cereal products, among others, and video game giveaways, to entice our children to buy their addictive products. As Florida’s Attorney General, and a mother, I will not allow these companies, or any other vaping business, to violate the law and target our children with products that are addictive and particularly harmful to their still developing minds and bodies.”

The legal action would prohibit the two companies from marketing to minors, banning the use of cartoon ads to promote the nicotine products and would require age-verification procedures to prevent the sale or delivery of vaping products to minor.

The Attorney General’s Office is seeking civil penalties and court costs.

Florida Attorney General Ashley Moody

Moody worked alongside state lawmakers to draft legislation (SB810) which would require vaping education classes for minors caught with an e-cigarette and ban flavors that attract kids.

While that bill has passed both chambers, it still is pending Gov. Ron DeSantis’ signature.

A 2019 Florida Department of Health report said e-cigarette use among Florida high school students increased 63% from 2017 to 2018 with 25% of the Florida high school students admit to vaping.


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